“Korean Car Beats Mercedes & BMW, 2025 Genesis G90 Finally Revealed!”

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2025 Genesis G90, The Korean Flagship That Dares to Challenge Mercedes S-Class & BMW 7 Series

The world of luxury sedans has long been dominated by German titans like the Mercedes-Benz S-Class and the BMW 7 Series. Yet in 2025, the Korean luxury brand Genesis has stepped onto the global stage with its all-new G90, a car designed not simply to compete—but to dominate.

This latest iteration of the Genesis G90 is more than a facelift. It represents a bold statement of intent, a revolution that blends futuristic design, cutting-edge technology, and unrivaled craftsmanship. Genesis is no longer satisfied with being the underdog. The 2025 G90 is here to prove that Korea can build a sedan worthy of taking on, and perhaps surpassing, the German heavyweights.

So, what exactly makes the new G90 so special? Let’s break it down.

The Korean Flagship That Dares to Challenge Mercedes S-Class & BMW 7 Series

2025 Genesis G90


1. Exterior Design – The Future of Luxury in Motion

Genesis calls its design philosophy “Athletic Elegance”, but the 2025 G90 feels more like “Moving Artwork.”

  • New Crest Grille: Gone is the bulky shield-style grille. In its place is a slimmer, more refined interpretation that exudes class without being excessive.

  • Quad Lighting Evolution: The iconic two-line lamps are now a four-part quad system, sharper and more luxurious than ever before.

  • Aerodynamic Bumper Design: With a dual-layered structure, the bumper not only looks modern but also enhances aerodynamic efficiency.

  • 21-inch Dark Sputtering Wheels: Standard across the lineup, while the G90 Black Special Package offers even more bespoke styling for those who demand exclusivity.

Every detail has been sculpted not to impress with size but with proportion and precision. On the road, the G90 looks less like a sedan and more like a rolling sculpture designed to turn heads in Beverly Hills, London, or Seoul.

Exterior Design – The Future of Luxury in Motion
Genesis calls its design philosophy “Athletic Elegance"


2. Interior Experience – A Luxury Lounge on Wheels

If the exterior is impressive, the interior is simply breathtaking. The cabin of the 2025 G90 feels less like a car and more like a private luxury suite.

  • 27-inch Panoramic Display: A seamless integration of the instrument cluster and central infotainment.

  • Premium Materials: Full-grain leather, advanced sustainable materials, and real wood trim elevate the sense of quality.

  • Mood Lighting & Fragrance System: Personalized ambiance that transforms every ride into a five-star hotel lounge.

  • Rear Seat Luxury: Passengers enjoy an 8-inch armrest-mounted touchscreen controlling massage seats, climate, and entertainment.

  • Smart Access: Auto-flush door handles and the Easy-Close system redefine how you enter and exit the vehicle.

Genesis clearly understands that luxury is not only about the driver—it’s about the passenger experience, and the G90 nails it perfectly.

Interior Experience – A Luxury Lounge on Wheels

  • Premium Materials: Full-grain leather, advanced sustainable materials, and real wood trim elevate the sense of quality.




3. Powertrain – Smoothness Meets Explosive Power

Luxury sedans are expected to glide smoothly, but the G90 adds something extra: raw power.

  • 3.5L Twin-Turbo V6 + 48V Electric Supercharger

  • 415 horsepower & 56kg·m torque

  • 8-speed automatic with Predictive Navigation Shifting

  • Multi-Chamber Air Suspension & Rear-Wheel Steering

  • 5 Driving Modes (Eco, Comfort, Sport, Smart, Custom)

The result? A car that whispers in comfort during city driving but roars with authority on the highway. Genesis has managed to blend serenity with adrenaline—something that only the finest luxury sedans in the world can claim.

4. Advanced Safety & Autonomous Technology

Luxury without safety is meaningless, and Genesis has spared no effort here.

  • Smart Headlamps for superior night visibility.

  • Electronic Child Lock & Emergency Door Release for enhanced passenger security.

  • ADAS 2.5 Suite featuring adaptive cruise, lane assist, and semi-autonomous driving.

  • AI-based Collision Avoidance for proactive protection

  • .Genesis is showing that safety and technology can coexist with luxury, making the G90 one of the most intelligent sedans on the market.

Advanced Safety & Autonomous Technology

  • AI-based Collision Avoidance for proactive protection


5. The Showdown – Genesis vs Mercedes vs BMW

The boldest claim by Genesis is that the G90 isn’t here to compete quietly. It’s here to go head-to-head with the world’s best.

  • Design Superiority: While the S-Class leans conservative and the 7 Series experiments with polarizing design, the G90 strikes the perfect balance of futuristic elegance.

  • Technology Leadership: The panoramic screen and rear-seat control interface are among the most advanced in the industry.

  • Powertrain Balance: The 48V supercharger delivers smoother and more dynamic performance than many German rivals.

  • Value Proposition: Perhaps the strongest advantage—Genesis delivers German-level luxury at a significantly more accessible price point.

For decades, Korea chased the Germans. In 2025, it finally seems ready to lead.

Genesis vs Mercedes vs BMW
Genesis delivers German-level luxury at a significantly more accessible price point.


Conclusion – The Pride of Korean Luxury

The 2025 Genesis G90 is more than a car; it’s a symbol of ambition and national pride. It proves that luxury doesn’t need to come from Europe—it can come from Korea, crafted with precision, technology, and artistry.

Genesis is no longer an upstart brand. With the G90, it has positioned itself as a true global player. The only question left is:

* Would you choose the Genesis G90 over a Mercedes S-Class or BMW 7 Series?